More than one brand
Run more than one brand from the same contact list. Each lead hears from the right one, with its own inbox, phone number, messages and call script.
Investors ask about the E-2, get your booking link, and go quiet. They're comparing firms, working across time zones and deciding whether to put six figures into a US business. Bookwell keeps following up by email, text and a short phone call until they book their free consultation, and stops the moment they do.
Nobody decides to move their family and invest $150,000 in a day. The firm that's still in touch when they're ready gets the consultation.
Most E-2 investors fill in a form with three or four firms. Then life gets in the way: they're still choosing between a franchise and an existing business, talking it over at home, or simply in a different time zone when your email lands.
Your team is busy writing business plans and preparing applications, so chasing people who haven't booked yet slips. Bookwell takes that job off their plate. It follows up on a schedule you approve and hands the lead back to your advisors as soon as they book, reply or say they're not interested.
Here's a typical plan. Before every step, Bookwell checks whether the investor has booked or replied, so nobody gets a reminder for a consultation that's already on the calendar.
Your team sends the booking link with one click, from the advisor's own inbox. Opens and clicks are tracked.
A short note resending the link, in case it went to spam or got buried.
For US and Canadian numbers whose owners ticked the texting box. Everyone else stays on email.
A quick AI call to check they got the link and still want to talk to an advisor. No answer means one more try the next day.
A polite last note with the link. After that, Bookwell leaves them alone.
Choosing between two businesses. Has questions about the investment amount. Plans to book.
An investor about to sign with you shouldn't get "just checking in" emails. Bookwell checks again before every email, text and call, and stops straight away when any of these happen.
Every email, text and call shows up on the investor's contact with the result. Before an advisor picks up the phone, they can see what's already been sent and what the investor said.
Run more than one brand from the same contact list. Each lead hears from the right one, with its own inbox, phone number, messages and call script.
Your investors are in Toronto, London and Sydney. Everyone gets email. Texts and calls only go to numbers where they're supported and allowed.
Texts only go to people who ticked the box on your inquiry form. Opt-outs are honoured on every channel.
Plenty of investors take weeks to decide after the first call. People your team has already spoken to get their own, gentler check-in.
Emails come from your advisor's real address, and replies land there like any other email. Investors deal with a person, not a no-reply address.
Bookwell starts with leads that come in after launch, so past inquiries don't suddenly get a wave of messages.
We'll walk you through Bookwell from the first inquiry to a booked consultation, and map out what your follow-up plan would look like. It takes 30 minutes.